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After weeks of anticipation, Justin and the Verge Team have finally announced their new partnership with Mindgeek. Confusion ensued on social media when talks of the partnership being with PornHub were released slightly early via Reddit, and although that is somewhat true, it’s not entirely the case. Mindgeek owns and operates a plethora of websites, which includes names you’ve more than likely have heard of: PornHub, RedTube, YouPorn and Tube8 just to name a few.
Verge investors initially seemed to be disappointed when the news broke, but as some holders dug a bit deeper, light was found at the end of the tunnel. Mindgeek boasts over 115 Million daily visitors and 3 Billion Ad impressions (illustrated below).
There was a lot of criticism regarding the adoption of XVG and not other coins such as ZEC or XMR. Another issue people were quick to point out was average everyday users of Mindgeek’s services would have trouble figuring out how to obtain Verge, let alone Crypto Currencies. This is what makes the partnership significant, not only for Verge but for the crypto space as a whole. Every day, millions of people will be able to see that a subscription can be paid for using Verge, or any other coin that gets implemented (see image below). More or less, there will be two categories of people who will be exposed to this: people who already use or have heard of crypto’s or people who have no prior knowledge on the subject.
The reason why this implementation is so important is because it has the potential to draw more users into the world of crypto currencies. This in turn is not only beneficial for Verge, but for the entirety of crypto coins and tokens alike as it may broaden the horizon for those who initially take interest in making a payment via XVG. If that’s still not convincing enough for you as a crypto enthusiast, I’ll leave you with this quote from Corey Price, VP of PornHub:
"History has proven that the adult entertainment industry plays a critical role in adoption for innovative technology. We saw that with VHS, Beta Max, credit card payment icons and, most recently, VR goggles. We expect to see widespread adoption of crypto and blockchain in short order.”
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