Yahoo Finance Launches Crypto Trading

by Seth Mek on September 05, 2018

The sixth most visited website on earth, Yahoo Finance, has officially launched cryptocurrency trading.

Yahoo.com made the announcement last week stating that they’ve partnered up with and API developer (Trade It) to offer their users cryptocurrency trading.

There’s only three currencies available for the time being, Bitcoin, Ethereum and Litecoin, but plans to launch Bitcoin Cash, Ethereum Classic and EOS are in the blueprints. BCH, ETC and EOS statistics are currently being shown, but not yet available on the platform.

Last year Yahoo launched a new feature regarding its stocks platform where users were able see “buy” and “sell” links via the quote page for induvial stocks. That feature is rolling over to the cryptocurrency side as well. Along with that, once a user has begun trading their preferred coin, they will be able to log in to an external account, like Coinbase or Robinhood, and complete the desired transaction without ever leaving yahoo’s platform.

According to Joanna Lambert, the general manager of finance and technology head at Yahoo’s parent company Oath, Yahoo.com is “the leading provider of financial data, insights, and editorial content” and thus they “are constantly looking for ways to better serve audiences on the Yahoo Finance platform”.

Lambert was also quoted saying:
“We first launched our integration with Trade It one year ago, allowing people to trade on Yahoo Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies, further connecting our passionate community of investors with relevant utilities on our trusted platform.”

Earlier in the year there were also reports that Yahoo Japan showed interest in creating their own exchange for crypto trading with a hefty acquisition in real estate of BitARG Exchange Tokyo and rumors were that the exchange would be headed towards a March 2019 launch.

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